QBrand

Case Studies

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Logo for the Official Powderfinger Quiz.
Music & Entertainment

A one-night-only trivia experience celebrating a legendary Aussie band

To mark the 20th anniversary of Vulture Street, Powderfinger teamed up with creative agency Comes With Fries and QBrand to deliver a one-of-a-kind live trivia event. Held online this exclusive show invited diehard fans to test their knowledge, relive band history, and connect with the music in a way they never had before.

QBrand took Powderfinger’s legacy and transformed it into a night of immersive, high-energy trivia.

The Campaign

This wasn’t your average pub trivia. QBrand worked closely with Powderfinger and Comes With Fries to develop a custom quiz filled with deep cuts, rare facts, and fan-favourite moments; all presented in QBrand’s signature interactive style.

Players battled it out across rounds dedicated to lyrics, music videos, milestones, and behind-the-scenes trivia, with special segments crafted to reflect the tone, humour, and history of Powderfinger. The vibe was part game show, part gig, part celebration.

Objectives

- Develop a fully-branded immersive experience
- Build Fan Engagement & Reward Community Loyalty
- Promote 20th Anniversary of the iconic Vulture Street album.

Results

2000

Attendees Globally

2 Hrs

Captive Attention

3x

Avg. Social Engagement for Promoter

A redbull promotional screen displaying a QR code at a trivia venue
FMCG & Retail

Red Bull: Meet the Pro

Red Bull wanted to bring their athlete ambassadors directly to the people - so we brought them into the quiz. Across two campaigns, QBrand integrated Red Bull sponsored athletes into our weekly trivia through questions and visuals.

How It Worked

Players answered trivia questions about Red Bull athletes, with some of the questions asked (and answered) on screen by the athletes themselves. Christian Petracca, Saya Sakakikabara, Molly Picklum all provided recordings to add an extra element to the brand exposure.

A QR code and promo slide was paired with the question; leading players to a branded Red Bull mini-quiz and competition entry. Those who completed the quiz scored the chance to hang out with the featured athletes in real life!

The Impact

800

Quiz Night Placements

~45,000

Direct Impressions

2

Minutes of Branded Screen Time

Logo for Legendary Trivia supporting Rule Prostate Cancer.
Charity & Fundraising

Trivia with purpose for Father’s Day nationwide

To support RULE Prostate Cancer’s mission of early detection and awareness, QBrand partnered with the organisation to deliver a high-impact trivia campaign in the lead-up to Father’s Day. The goal was to raise both funds and awareness around men’s health — while making it engaging, fun, and memorable.

The Campaign

We designed a two-part trivia experience centred around the theme of Legends.

In the lead up to Father's Day we offered self-paced online quizzes shared via coasters at venues nationwide and across social media. The centrepiece of the campaign was a live trivia experience rolled out at every venue to drive the message home in a uniquely QBrand way.

Engaging All Senses

The trivia shows and quizzes featured AV content and heartfelt celebrity guest appearances. Fathers and sons of Quiz Meisters staff were invited to join in, reinforcing the message of intergenerational health and conversation.

A special guest appearance from RULE ambassador Mick Molloy added weight and familiarity, helping to drive home the call to action: get checked and donate!

Objectives

- Raise awareness of prostate cancer and RULE’s mission
- Drive donations for RULE
- Discuss men’s health with humour, warmth, and community

The Impact

160

Quiz Night Placements

~8,000

Direct Impressions

20%

Lift in Funds Raised

Logo for the Domino's Trivia Night.
FOod & Beverage

Fast, fresh, and fully loaded trivia.

Domino’s Australia came to QBrand with a spicy challenge: build a fully custom online trivia experience to go live weekly on their Facebook page. And do it fast. Really fast.

The Campaign

We rolled up our sleeves, and delivered original shows with custom segments, original jingles, motion graphics, and interactive answer sheets. The result? A social-first trivia campaign that brought the fun to thousands of Aussie pizza lovers each week.

A Branded Experience

Each show featured original segments tailored to pizza culture, Domino's and Aussie humour. All complemented by catchy jingles, animated intros, and seamless digital participation.

These weren't templated quizzes - they were fully branded entertainment experiences. Each was packed with energy and dripping with cheese (the good kind).

Objectives

- Deliver high-quality trivia hosted live on Domino’s FB page
- Engage a pizza-lovers with original, brand-aligned content
- Turn around the first run of episodes at lightning speed
- Showcase Domino’s fun brand personality
- Drive weekly audience interaction

The Impact

~2500

Live Stream Views

5

2hr Branded Experiences

48hrs

Turnaround Time

The response has actually been better than we expected so we will definitely look to do more things in the future and integrate our campaigns...

Field Marketing Manager

A collage of logos including Dominos, Redbull and General Pants Co

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